Earlier today, I took a trip to my family’s local Cinemark theater – the Century 16 in Belmar – to show my brother the glory that is Mad Max: Fury Road. I wish I could say a good time was had by all, because while the film remains spectacular – and only gets deeper, richer, and more rewarding on multiple viewings – the exhibition practice I saw in that multiplex was so heinously incompetent that it has me convinced, more than ever, that the major modern theater chains are completely out of touch with the basics of their trade.
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With Cinemark Theaters no longer masking…
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Earlier today, I took a trip to my family’s local Cinemark theater – the Century 16 in Belmar – to show my brother the glory that is Mad Max: Fury Road. I wish I could say a good time was had by all, because while the film remains spectacular – and only gets deeper, richer, and more rewarding on multiple viewings – the exhibition practice I saw in that multiplex was so heinously incompetent that it has me convinced, more than ever, that the major modern theater chains are completely out of touch with the basics of their trade.